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Alle markierten Posts mit Stichwort: ‘Innovation’

Innovation – You’re Doing It Wrong: How To Put Intuition And Ideas Before Tests And Analyses

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Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the innovation process. There’s a costly misconception hindering innovation. Marketing models hold that strategic reasoning must always precede and inform emotional execution. Before we decide to try an …

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Intuition Is Data

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Every creative and entrepreneurial venture starts with an idea. If you’re honest, the idea is almost always more of a question. Or many questions. In order to take action, you’ve got to make guesses about the answers. We call those assumptions. Some of your assumptions will be spot on, others will be wildly off. The most important thing you can …

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Insights, Innovation and Intuition

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I’ve written here many times about the conflict that many innovators often face when called on to make definitive decisions about customer needs and the best ideas to pursue as new products and services.  We’ve noted that innovation requires – no demands – people who are comfortable operating in an ambiguous stew of information, research, trends, insights and customer needs.  …

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